Markup vs Margin
A 25% margin = 33.33% markup. A 25% markup = 20% margin. The calculator converts both ways.
Updated May 2026, using HMRC 2026/27 rates and current ONS / gov.uk figures.
Hospitality and retail typically quote markup; finance quotes margin. Confusing them under-prices or over-prices product. Use the calculator to translate.
Worked examples
50% margin = 100% markup
25% margin = 33.33% markup
33.33% markup = 25% margin
100% markup = 50% margin
Frequently asked questions
Why does it matter?
Saying 'I work on 25% markup' when you mean 25% margin underprices you by 8.33% on every sale. Adds up across volume.
Which should retailers use?
Markup is more intuitive for setting prices from cost; margin is what investors and accountants use. Industry convention varies.